Wouldn’t it feel so good to be able to focus your energy on serving your customers, developing your offerings, and getting to bed before midnight instead trying to figure out this whole brand and website thing on your own?
Wouldn’t your confidence shoot all the way to the stars if you had a brand and website you could share that actually represents the incredible, high-quality business you’ve worked so hard to build?
Wouldn’t it be the best feeling to see this vision you’ve had in your head for so long brought to life – in just 4 weeks – for people to fall head over heels in love with?
Here’s how we’ll turn your bland brand into a stand-out one and your out-of-date website into your not-so-secret weapon – and we’ll do it all in less than a month.
This step is the most important of them all, because we get ultra clear on who you are, your business values and goals, who you’d really like to work with, and what your visual inspiration is – all of which will lay an unshakeable foundation for your entire brand and set the tone for the design.
It’s one thing to have a good-looking brand, it’s quite another to have a good-looking brand that’s intentionally created to turn prospects into paying customers (which is exactly what you want, right?).
Your logo is more than a cool mark, it’s an invitation for people to step inside your brand and have a look around – which is why it needs to make a first impression that draws people in.
I’ll design a head-turning custom primary logo for you that represents what your brand stands for, as well as a versatile alternate version you can use alongside it.
A professional brand identity is a consistent brand identity – and one that doesn’t use whatever font or colour the mood strikes, ahem.
Using the brand strategy we’ve developed alongside colour psychology, I’ll carefully select fonts and colours that are unique to your brand and that stir a particular kind of feeling in a prospect – the kind of feeling that has them wanting more.
The best brands have layers. We’ll build a mark or brand pattern to complement the primary logo and add depth to the overall brand identity.
Iconic brands take their social media presence seriously. It’s crucial that your profiles align with the rest of your business. These branded profile and cover images will strike the perfect balance between I’m a professional business owner who can help you and I’m a friendly human who you want to connect with.
Then start as you mean to go on with a gorgeous graphic to celebrate the launch of your new brand + website. This will get the right people talking, sharing, and spreading their excitement about what to expect from your business now that it’s really going places.
The brand experience goes far beyond your website, so let’s impress in person too – at every opportunity – with professionally designed business cards that you’re proud to hand over.
These will add polish and poise to your brand and I want you to hit the ground running – that’s why your first printed batch of 50 cards is on me!
Your website is your online salesperson, so it needs to connect with your ideal clients through high-wattage visuals, strategic layout, and smart content, and then convert with a smooth-as-butter user experience.
I’ll map out exactly how your website will do the heavy lifting for your business so it’s all set up to make sales 24/7.
This is where things get really exciting! All of the foundational work we’ve done to this point will culminate in the design and development of 5 website pages (e.g. home, about, services, contact and one more) that put you in a league of your own online. You just have to provide the content.
Bonus: a custom 404 page that pops up when a page or old post has been renamed or deleted – it doesn’t have to be a bad thing! Turn an error into a chance to steer them where you want them to go.
Every page will work seamlessly across all devices and you’ll finally have a website that’s easy for people to use and easy for you to manage.
Your website will also include SEO keywords and descriptions based on the content you’ve given me, so your site is more likely to be found through organic search.
It’s all in the detail! To elevate your user experience to a whole other level, I’ll add custom coded “extras” to your website so that it looks unique, feels good, and makes people excited to click through before they pick their jaw up from the floor.
All the technical pieces of the website will be taken care of for you so the transition from old website to new is seamless, and you can stay focused on the launch.
You’ll also get two weeks of support post launch day to make sure everything is running like clockwork.
Post launch, we’ll go through your new website together and comb over every detail to make sure you’re completely confident about maintaining it on your own.
When everything is finalized, you’ll receive your own brand book – a beautiful, bound piece containing all the details you need about using your logos, colours, fonts, and tips to keep everything cohesive, all at your fingertips.
You’ll also have lifetime access to the exclusive Client Portal – tips, tricks, and articles to keep you on top of your game!
This package is deliberately structured so you know exactly what’s happening and when. You’ll get access to the Client Portal, my custom platform built with a private section that outlines every step of the process and ensures the whole experience is enjoyable and clear. On launch, you’ll also get a code to the exclusive Client Resource section with articles and tutorials showing exactly how to use and get the most out of your fresh brand + website.
If you’re fizzing with excitement right now the first step is to book a free, no-obligation call together or, if you prefer, fill out the form below to talk about your business and the vision you’ve dreamt up for your brand + website, get your questions answered, and get the ball rolling on Project Iconic.
Stand out from the crowd in a way that gets people following you, talking about you, and buying from you.
No need to keep overhauling, realigning or starting from scratch. Your business will be recognizable and irresistible now and in the future.
The “why” behind your work will be reflected at every opportunity. What means something to you will mean something to the people buying from you.
Make your ideal clients feel like you get them and you’re their only choice.
Stamp what makes you you over your visuals and ideal clients won’t be able to resist them (or forget them).
“Investing in our brand and trusting Erin with such an important piece of our adventure was probably one of our best decisions starting out. She listened to us and our vision for our business and incorporated that into everything she creates. All of the pieces work together and give us a cohesive brand and also provided options and variations that make what she designed versatile and user friendly. She was also flexible in terms of our schedule and provided top notch advice and guidance when we needed it!
It felt like she really cared about what she created for us - whether it be brand or website - and that made it easy to trust the process. She also worked with us to create a package that suited our budget - it really was an exceptional experience and the perfect fit for our small business.”
“When starting my business, I had a small budget to work with. When deciding on whether to do my own brand and website, or outsource, I had a hard time deciding. After researching, I decided to reach out to Benn Brand and Web. Once we exchanged our first few emails back and forth, I knew she was the one.
We quickly got to work, and Erin was able to take a vision I had in my mind, one in which I could barely get into words, and she made it reality. I was so incredibly happy with the transparent, collaborative and supportive approach that Erin practices. The investment to work with Erin was worth it and for any of my future projects, I know I can trust Benn Brand and Web. Also notable was her support after the project was completed. She never turned a blind eye to questions or inquiries I had, she always had very timely responses.“
"Working with Erin was an absolute pleasure. She is very talented, knowledgeable, and extremely passionate about her work, not to mention patient. She is able to create meaningful logo designs and generates the best website layout for your company.
Erin was not satisfied until she was ensured that we were 100% happy with what she had created. We are not very creative, and with the little bit of an idea of what we wanted, Erin was able to take that and turn it into something very functional and memorable that we will be able to use for many years to come. BENN Brand + Web is our first recommendation if someone were looking to create a website or their own brand."