The Loft on 50th is a new spa & specialty coffee bar in the heart of Taber, offering a comfortable, inviting environment that is locally supportive and community minded. They are committed to providing the best product and service in all they do – quality branding was key.
This strong serif type conveyed a bold, timeless look and balanced nicely with the clean, airy subtext. The goal was a logo that would be neutral and adapt with the broad variety of services and product offered.
We launched the brand and social pages prior to the official opening in order to establish a presence and build excitement in the community. Carrying the brand through to the social media content was key in standing out on people’s busy newsfeeds, and the similar use of colour tones, typography and photography portrayed professionalism from the start.
Mallory said: “When starting my business, I had a small budget to work with. When deciding on whether to do my own brand and website, or outsource, I had a hard time deciding. After researching, I decided to reach out to Benn Brand and Web. Once we exchanged our first few emails back and forth, I knew she was the one.
We quickly got to work, and Erin was able to take a vision I had in my mind, one in which I could barely get into words, and she made it reality. I was so incredibly happy with the transparent, collaborative and supportive approach that Erin practices. The investment to work with Erin was worth it and for any of my future projects, I know I can trust Benn Brand and Web. Also notable was her support after the project was completed. She never turned a blind eye to questions or inquiries I had, she always had very timely responses.”